Chicago Skyline Award
PRSA honored HLB Communications and Verizon Wireless with the Award of Excellence - Marketing Consumer Products for the "Take it With You Now" campaign in May 2004. HLB developed the "Take It With You Now" campaign to showcase Verizon Wireless' unique positioning and thought leadership in what was deemed the 'biggest issue' to impact the wireless industry in recent years - Local Number Portability. A six-month, three prong campaign was developed and implemented to educate consumers, businesses, opinion leaders and the media about the new FCC mandate requiring wireless carriers to enable customers to take their cellular phone number from one service provider to the next. While the competition fought the legislation, Verizon Wireless embraced it - and in turn, enjoyed record local publicity and new customers.