"Using Internal Communications to Jump-Start Your Company's Transformation Initiative," by Steve Mulligan, Director of Internal Communications at Sears, Roebuck and Co., and Kathy Baughman, President of HLB Communications.

The point at which most organizational transformation initiatives stall is during the transition from operationalization to staff ownership. Unsurprisingly, many employees find it difficult to let go of the old and embrace the new. As Sears, Roebuck and Co. prepares to make the leap from an operational orientation to an ownership culture, Steve Mulligan and Kathy Baughman give details of the multifaceted internal communications strategy being implemented to ensure transformation success.

To obtain a reprint of this article, please contact Kevin Lynch at klynch@hlbcomm.com.