Regional telecommunications company

Development and Launch of Internal Branding Campaign
Ameritech wanted to use strong brand positioning to win in a transforming telecommunications marketplace. To optimize its external marketing efforts, the company launched an aggressive internal branding program that:

• Identified audiences that either directly service the customer or influence those that do
  
• Developed core message program to consistently communicate brand values and power of driving preference through strong brands
• Translated brand messages to behavior sets that would "deliver the brand"
• Delivered messages in a variety of ways
  

Launched an aggressive campaign to use a consistent corporate voice that reflected the brand personality of Ameritech.