Brenda Todd

Manager, Client Production

How do you begin to describe what you do when your role is vital to so many different parts of the business?  Brenda doesn’t spend much time dwelling on the description of her job, preferring to attack the ever evolving (not to mention growing) “to do list” for the day.

Brenda’s position is unique in that she juggles managing client projects while overseeing the HLB internal support team that is so vital to keeping the professional staff (including herself) on the right path.  She simultaneously plans and manages client and HLB events, oversees major research projects, coordinates the production of all printed and multimedia materials (brochures, CD-ROM presentations, Web sites, newsletters, corporate identity, etc.) for HLB and its clients, all while mentoring our staff of team assistants and junior account people.

It’s all in a day’s work for Brenda – her levelheaded and consistent approach enables her to handle the mental gymnastics required to manage so many different tasks at the same time.  In addition, Brenda dabbles in design and is adept at illustrating complex ideas.  When presenting HLB to a prospective client or employee, it is Brenda’s handiwork that graces the pages of our presentations.

She is very proud of her recent accomplishments at HLB, including:

• Planning and implementing the first ever Sears Family Reunion Contest for Sears, Roebuck and Co. as part of their public relations outreach efforts to brand Sears as a “one-stop resource” for planning a family reunion.  Contest was held in Denver and responsibilities included: strategy development, contest development and logistics, coordination of partnership with a local Denver radio station, and event management and on-site management for the winning family’s reunion.
  
• Managing the production of an educational, interactive CD-ROM to introduce Premier’s automated, online purchasing services to the GPO’s 1,500 hospitals and health systems. The entire project – from conception to CD-ROM delivery at a major conference – was completed in less than six weeks.
  
• Assisting in the planning and logistics of media events in New York, Washington D.C. and Chicago for Winston & Strawn  “Opportunities Through Education” initiative to commemorate its 150^th anniversary in 2003.
  
• Working with designers and printers to oversee development of HLB’s new corporate identity, as well as a wide variety of internal and external newsletters and other publications for HLB clients.