A developer of technology-based business solutions for automotive claims

Market Development and Message Management
Provided marketing support to build market share among both auto insurers and collision repair facilities, and to establish CCC as an outsource provider of claims management.

Used aggressive media relations campaign that identified emerging industry issues and linked them to a CCC perspective.

Garnered positive exposure and positioning for Pathways, CCC's new product architecture.

Upstreamed CCC's messages to a more strategic decision-maker.

Helped provide marketing support/executive messaging counsel to support IPO and ongoing media relations.