An investment bank for the middle market

Reputation-building and Management
With consolidation taking place throughout the entire economy, and as an older generation of entrepreneurs gets ready to retire, demand for sell-side investment banking and financial advisory services is extremely strong.

Duff & Phelps wanted to leverage its extensive experience in advising middle-market companies to become known as the investment banking and financial advisory firm that brings "the expertise of Wall Street to Main Street."

The program incorporated media relations, image advertising and direct mail, all designed to generate increased awareness and deal flow among middle-market business owners and advisors such as attorneys and accountants. Its accomplishments included:

• Establishing Duff & Phelps as a leader on the issues, concerns and timing of selling or recapitalizing middle-market businesses.
  
• Creating a national profile in targeted industries.
  
• Leading the market in building alliances with accounting firms that generate significant referral volume.