In the last three years, the financial services industry has undergone dramatic change. With the Glass-Steagall Act having all but disappeared, the lines are blurring as to who is selling what these days.
Banks are selling mutual fund investments and insurance products. Insurance companies are selling all types of investments. Investment companies are moving into loans and financial services, not only for individuals but for businesses as well. And credit card providers are giving cards to college students.
The explosion in Internet trading has all financial providers questioning delivery systems. With empowered consumers visiting Websites, educating themselves and buying all types of financial products and services, many companies are scrambling to provide interactive web access to products. Even insurance companies that for years believed in the old adage, "insurance is sold, not bought" are reevaluating their tried and true sales agent model.
HLB knows this industry well. We've helped many different types of financial services companies sort through a broad array of marketing issues to develop strategies for success. HLB's experience includes:
- Banks
- Insurance companies
- Credit card companies
- Investment firms
- Finance companies
- Valuation companies
- On-line brokerage firms
- National and regional ATM networks
- Financial publishing companies industries
Visit the following client's web site: Harris Bank
A quiet revolution this past decade has irreversibly altered all aspects of our heathcare system. Managed care and other forces -- most notably information technology, the Internet, biotechnology, direct-to-consumer marketing and the threat of more regulations -- together have created a tsunami of overwhelming change.
The bottom line is this: The rules are different, and you can't tell the players apart - let alone understand what drives their decisions -- without daily updates. Hospitals, health networks, health plans, physician groups, insurers, pharmaceutical companies, medical equipment manufacturers, government agencies, professional associations, information systems integrators, technology innovators and countless others are all part of the mix. And all are trying to figure out exactly what these many changes will mean to their business, organization or profession.
Amidst all this confusion, HLB provides insight and clarity. We understand healthcare from all angles, inside and out. Whether it's developing positioning or repositioning strategies, synthesizing core messages or planning and executing
multifaceted marketing communications programs, we deliver what our clients need to reach and influence their key audiences. HLB's experience includes:
- Medical equipment manufacturers
- Healthcare e-commerce
- Hospitals and health networks
- Professional and hospital associations
- Pharmaceutical marketing
- Internet health portals
- Consulting firms
- Direct-to-consumer programs
- Risk management
- Pharmacoeconomics
- Claims processing software
- Compliance programs
- Physician practice management
- Healthcare benefits
- Crisis management
- Medical malpractice
- Clinical research organizations
Visit the following client's web site: Premier, Inc., Cardinal Health
In the "old days," professional services marketing typically consisted of country club memberships, golf games and waiting for the phone to ring -- as it usually did.
Today, professional services has become intensely competitive. With consolidation thinning the ranks of large companies, many well-known consulting and professional services firms are focusing their sights on smaller companies; going head-to-head with organizations that have traditionally served the middle market.
Simultaneously, the growing service economy has spurred a corresponding growth in new professional services firms, many of which target specialized industry niches.
In response to these competitive pressures, an increasing number of professional advisors are taking a more aggressive, consistent approach to marketing and business development. Taking a cue from consumer goods, they are seeking to establish a branded identity that differentiates them from the competition, solidifies client relationships and builds a strong foundation of repeat business.
HLB's experience in working with professional services organizations is both broad and deep. With a well-honed understanding of the unique pressures facing professional services organizations, HLB has had proven success in "moving the needle" for firms specializing in:
- Accounting
- Architecture
- Engineering
- Executive recruiting
- Investment banking
- Management consulting
- Law
- Real estate
- Software
- Industry-specific consulting, including healthcare, energy, telecommunications, high-tech, banking/financial services and others.
Visit the following client's web site: GE Capital Real Estate, Winston & Strawn
We offer more!
HLB is a public relations agency that brings more to the technology table
than most. Why? Because we understand both technology marketing and the fundamentals
of marketing a business. In fact, we've perfected the art of melding the fundamental
with the innovative.
More importantly, we know how to appropriately match our expertise to your place
on the technology enterprise lifecycle. Whether you're a pre-revenue start-up
or a publicly-traded company, we understand the unique aspects of your operating
environment. Our people are uniquely suited to match the skills, techniques and
velocity required each step along the way.
We're geared for fast ramp-ups that bring quick results. From the earliest stages
of our programs, we establish the core attributes that will lead to a sustained
leadership position for your company or product. We quickly integrate input from
a variety of internal and external sources to craft a great story that will resonate
with the media, analysts, funding sources, alliance partners and recruitment candidates.
Then we cascade your story across a variety of new and traditional media, and
get you in front of the people who matter the most to you at any given point in
time. The resulting buzz is more than just white noise. It's a crescendo that
builds and sustains momentum.
Visit the following client's web
site: Verizon Wireless
CSA and HLB Know Nonprofit Organizations
What Do We Know?
Associations and other nonprofit organizations have unique management and communications challenges that arise from having volunteer leadership that is spread across the state or country -- and often represent different perspectives and levels of expertise.
Having a nonprofit tax status does not eliminate the need to run an association using best practices -- after all, members trust you to spend their dues wisely and to demonstrate return on investment.
Creating a management plan that communicates clearly to and meets the needs of every audience within the organization, from committee chairs to Board members to professional staff, is every association's toughest challenge.
How Do We Use This Expertise To Benefit Clients?
By designing unique marketing and public relations campaigns that send a clear message of who your organization is and how you benefit the public -- and your membership. We position you as the thought leaders within your industry and profession.
By partnering with paid staff and volunteer leaders to design innovative programs that forward your mission, meet your members' needs and use resources effectively.
By developing customized solutions to your most pressing issues that both solve problems and build your internal capacity.
Visit the following client's web
site: National Futures Association, American
Hospital Association
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