John
McCormack
Of Counsel
John loves to observe. Whether it's watching people or industry trends, he realizes that taking a few moments to look and listen makes the difference between discovering something truly fascinating or being stuck with the merely mundane.
Such contemplation has served John well in his more then 11-year communications career. As a sports reporter for a daily newspaper, he took the time to go beyond the scores and
stats and consistently focused on the human side of the story. As a healthcare writer for national business magazines, he was able to translate what all the total quality management, re-engineering and information technology implementations meant for the most important audience of all: sick patients.
John now loves to take the time to focus on his clients' stories. Doing so gives him the raw material to exercise another passion: Retelling his observations in clear, concise and compelling words. Whether it's writing an article for publication, developing story pitches for the media or crafting marketing collateral, John takes pride in his ability to discover the real story, write about it and then deliver it.
John's look, listen and tell approach has resulted in some accomplishments that he is especially proud of:
