A travel information company

Image Transformation Through Integrated Communications
Long considered the standard for flight information across the travel industry, OAG was faced with the erosion of its traditional printed directories and increased competition from new electronic and Internet-based travel information providers.

The challenge was to transform the company's identify from that of a print publisher to a modern travel information provider that can deliver the most complete information across a wide variety of platforms.

An integrated marketing communications program was initiated to leverage the strong brand equity of OAG's products and position the firm as a leader in electronic information technology. Accomplishments included:

• Stimulated interest by potential technology partners which led to significant alliances, including relationships with Lotus, Sony, Motorola, and IBM.
  
• Generated profile coverage of OAG's technology initiatives and product strategy.
  
• Placed OAG spokespeople in technology trend articles.
  
• Helped launch new brand identity in the marketplace.
  
• Generated numerous speaking engagements for OAG spokespeople.