Robert W. Squire, Jr.

Senior Consultant

Some people find Rob very intense, but he's got his own spin. He's highly motivated and sharply focused. He accepts only the best from himself and those around him. And he's eager to take on the toughest, most challenging projects he can find.

Rob is a "writer's writer." He exalts in the creative process -- taking complex information; distilling its critical content; defining a compelling point of view; and creating powerful, well-structured pieces that inspire belief and motivate action. He can also explain exactly what he's done -- in as much detail as you can stand. In fact, he's taught hundreds of professional communicators how to create effective content and express it with clarity and grace.

But Rob's also a professional student. He's a quick study when it comes to learning the nuances of companies and industries. He's equally adept at figuring out how to help clients succeed. He listens carefully to their ideas and concerns, understands their goals and expectations, and pinpoints other key thinkers and producers so he can gain their support and leverage their talent. Then he moves quickly, efficiently and tirelessly to get things done.

Over the years, Rob has enjoyed many wonderful partnerships with HLB clients, and they've given him tremendous opportunities and challenges. Most recently, he's:

• Developed a "brand voice" for Ameritech, created a series of customized workshops and helped teach more than 500 corporate communications professionals how to use this voice to strengthen the company's brand.
  
• Evaluated a company's current marketing materials and taught marketing managers in multiple business groups how to give their creative agencies well-focused, highly effective creative direction.
  
• Collaborated with teammates to develop and execute comprehensive marketing and communications strategies that helped Harris Bank reach out to middle market businesses, launch a new small-business leasing program, leverage its community bank network to sell retail investment products, and reposition its shareholder services business.
  
• Wrote an aggressive, hard-hitting annual report chairman's letter for a newly appointed CEO that set a new tone for the organization by effectively capturing his energy, drive and vision.
  
• Developed a key message matrix for Nu Skin Enterprises that crystallized the opportunity Nu Skin offers its distributors; then incorporated these messages into an annual report that achieved superior ratings in distributor focus groups.
  
• Developed the key messages and communications tools a 150-year-old company used to announce to employees and other stakeholders that it had been acquired by its toughest competitor.