Sears, Roebuck and Co.

A Fortune 50 retailer

Internal Communications Support for Transformation
The Sears transformation story is legendary. Strong internal communications has been integral to its success and continuing reinvention.

Through the years, HLB has helped Sears on a variety of projects that have contributed to its innovative approach to internal communications. These have included:

  • Streamlined the internal communications process to better align with changing business needs.
  • Piloted an interactive communications model as part of the Local Market Focus effort that solicited, recognized and used ideas from all associates.
  • Analyzed several important, but independent, programs for commonality of message and mission and created a unifying framework and messaging strategy.
  • Helped to create a new organizational structure for the communications function that upgraded the skills of the department, facilitated improved service delivery and blended the knowledge base of legacy associates with that of new peers.

In addition, HLB provides ongoing counsel on a variety of transformation and internal communication issues.