A global executive search firm

Perception Transformation and Identity Building
As executive talent becomes an increasingly important success factor, Spencer Stuart wanted to elevate CEOs'/Boards of directors' perceptions of the importance of recruiting the "right" executive for a position.

It also needed to create a clear identity that set it apart from other large executive search firms such as Korn-Ferry, Heidrick & Struggles, etc.

The program focused on developing original research and thought leadership materials to demonstrate Spencer Stuart's unparalleled insights into the changing requirements for executive level leadership. Accomplishments included:

• Establishing Spencer Stuart's unique understanding of the critical success factors for "change agents" who joined the utilities industry from other industries
  
• Creating understanding of the rapidly evolving requirements for direct marketing executives
  
• Identifying complex issues surrounding the brevity of CIO tenure
  
• Developing a reputation for understanding the issues affecting executive candidates