Help us take the pulse by completing the following form. In the months to come, we'll post the results and highlight the trends we uncover.

1. What kind of company are you with?

Professional services
Financial services
Manufacturing Retail
Advertising/Marketing
Consulting
Healthcare
High-tech
Consumer products
Other (fill in)

2. Which of the following best describes your company?

Fortune 1000 (revenues over $250 million)
Midsized ($25 million - $250 million)
Small Business (less than $25 million)

3. Which of the following best describes your job function/title?

President
CEO
CFO
EVP/SVP Sales Marketing
Administration/Media relations
Public relations support services

4. To whom does corporate communications report in your firm?

CEO/COO
CFO
Marketing
Human resources
Other (please specify)

5. How important is PR to your organization?

Extremely important
Very important
Somewhat important
Not at all important

6. How do you perceive the role of public relations in your organization?

To a great extent
Somewhat
Not very much
Not at all

7. Please rank in order of importance (1-8, with 1 being"most important") your perspective on the significance of the following corporate communications activities for your organization. How would your CEO rank them?

Your CEO's media relations (financial and other corporate)
Investor relations
Industry relations
Internal communications
Annual/quarterly reports and annual meeting
Community relations
Foundation funding
Corporate and issues advertising

8. Do you have a coordinated, consistent PR program in place?

Yes
No

9. Do you currently have a process in place to measure the impact of your PR activities?

Yes
No

10. What percentage of your marketing budget is spent on PR-related initiatives?

0-10%
11-20%
21-30%
31-50%
More than 50%

11. During the next five years, do you see the PR budget in your organization:

Increasing
Decreasing
Staying the same

12. How do you employ the Web in your media relations efforts? (please check all that apply)

All publicity generation/media relations
Sales support
Reputation management
Crisis communications
Key component of marketing strategy
Cultural transformation support
Internal communications

Your Name
Title
Company
Address
City
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Phone
Fax
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